Versalie Product Launch (Kenvue)

Challenge: Versalie was a new Kenvue brand with no consumer awareness and a lean launch budget. The goal was to establish the brand in market, build an early audience, and generate momentum without the resources of a full-scale campaign. The brief called for a scrappy, resourceful approach over a splashy one.

Role: Creative director end-to-end, functioning as a full creative department of one. I defined the visual direction, directed photo and video shoots, designed the majority of assets across paid, social, email, and internal channels, and collaborated with a designer and photo/video agency.

Approach: With a lean asset budget, I developed a visual system built to stretch across every channel without extensive custom work. The direction centered on confident, candid, science-informed imagery with warm natural lighting — approachable enough to build trust, distinct enough to establish a brand voice.

Impact: The launch exceeded expectations across every tracked metric: the email list doubled in the two-week pre-launch window, the teaser page converted at 2x its goal, sitewide engagement increased 75%, and organic search, social engagement, and shop AOV all rose at launch.