Alexandra Felsenstein
Creative + Brand + Business
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Hitchhikers

Hitchhikers is Yext’s self-built training platform and community of digital experience experts who are on a mission to create the best possible experience for their brands around the world. I was tasked with coming up with the branding system for this new program, the UX and UI design of the entire platform (that we built from scratch!), the physical event experiences, swag, marketing, and internal promotion and enablement for employees. It was a team effort, working closely with a developer, program manager, product lead, legal, marketing, and executive team leads.

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Takeaway card handed out at the launch event, October 2019

Hitchhikers marketing homepage

Hitchhikers dashboard

Platform design for guides

Some feedback the team received about the platform:

"Amazingly smooth and easy to navigate..."

"Platform was very intuitive and user friendly."

"Solid layout -- the Ul is clean and easy to use."

"I can't wait to share this with my clients - it's truly unbelievable!"

Track badges that are earned upon completion and show up in a user’s profile

Video shoot for launch video. Director: Jay Sheets

Video shoot for launch video. Director: Jay Sheets

Hitchhikers launch event booth at Onward19 in NYC

Team: Alex Felsenstein (ACD, branding, web design, creative lead), Liz Frailey (strategy), Nick Oropall (product), Victor Dadfar (engineering), Jay Sheets (video), Jessica Birenz (PM), Katie McNally (events), Kelsey Taylor (events), Emily Zwecker (comms), Sam Torres (product), Kubilay Kochar (marketing, PM), Colleen (swag design)