Takeaway card handed out at the launch event, October 2019
Challenge
Yext needed to build a self-guided training platform and expert community to help customers and partners get the most out of their products.
Role
Associate Creative Director and creative lead across the full program: branding system, UX/UI design of the platform, launch video, event experience, swag, and internal enablement. Collaborated closely with engineering, product, program management, legal, and executive stakeholders.
Approach
Treated this as a product and a sub-brand simultaneously. Built a cohesive identity system from the ground up, then carried it through every touchpoint from the platform UI to the launch event booth to the badges someone earns on their profile.
Impact
Sign-ups and engagement exceeded expectations. The platform drove measurable improvement in customer adoption of Yext features, relieved pressure on customer support teams, and built a community and learning platform that continued to expand to meet user demand. Users described it as intuitive and easy to navigate — one noted: "I can't wait to share this with my clients — it's truly unbelievable."
Hitchhikers marketing homepage
Hitchhikers dashboard
Platform design for guides
Some feedback the team received about the platform:
"Amazingly smooth and easy to navigate..."
"Platform was very intuitive and user friendly."
"Solid layout -- the Ul is clean and easy to use."
"I can't wait to share this with my clients - it's truly unbelievable!"
Track badges that are earned upon completion and show up in a user’s profile
Video shoot for launch video. Director: Jay Sheets
Video shoot for launch video. Director: Jay Sheets
Hitchhikers launch event booth at Onward19 in NYC
Team: Alex Felsenstein (ACD, branding, web design, creative lead), Liz Frailey (strategy), Nick Oropall (product), Victor Dadfar (engineering), Jay Sheets (video), Jessica Birenz (PM), Katie McNally (events), Kelsey Taylor (events), Emily Zwecker (comms), Sam Torres (product), Kubilay Kochar (marketing, PM), Colleen (swag design)