Striking imagery and a strategic multimedia execution helped the campaign win a Creativity & Packaging Award and a PromaxBDA Award.
Working against extremely tight deadlines, I designed the entire website. Its powerful visuals, strong messaging, and smooth navigation clearly communicated Viacom's value to potential partners.
See it live at fans2017.viacom.com
This video was quite the production. During the week-long shoot, we worked with top talent, wrangled hundreds of extras, snapped thousands of photos, swam in a metric ton of glitter, and made sure no one was hurt while crowd-surfing.
Advertising agency takeovers
Campaign Photographer: Kareem Black; SVP Brand Strategy + Creative: Cheryl Family; VP Design: John Farrar; VP Brand Strategy: Tori Turner; VP Executive Producer: Matt Herron; VP Operations: Mark Pizza; Design Director: Nick Gamma; Art Director: Alex Felsenstein; Production Manager: Nancy Morelli; Director Digital: Crissy Spivey; Production: Chris Stamati, Shawn Tucker; Copy: Patrick O’Sullivan, Eli Musser, Shiraz Gani; Copy Editor/Director: Tory Mast; Senior Producer/Editor Video: Jared Smith; Graphic Designer: Daryl Wu; Associate Producer: Michael Swenson; Sound Producer/Composer: Andrew Pomeroy; Editors: Alex Zagey, Nick Bouck, Alex Meyers, Oyku Cakar-Smith; Motion Design: Amanda Pecharsky, Jong Kim; Associate Tech Producer: Jason Yorke; Director: Hannah Lux Davis; Production Company: London Alley Entertainment; Photographs above: Studio Brooke and Nick Gamma