I knew how to make the most of our limited resources and small crew. That's how we turned shoots like this...
...into final products like this:
For each shop and sale event, I was deeply involved in planning, casting, styling, curation, design, and promotion. Our tight-knit team made sure every detail was right—from the color of the type to the details in the shoes.
But the Gear Shop was the mother of them all...
For this incredibly ambitious project, I joined forces with members of the UX, copy, and strategy teams to design 20+ unique landing pages, custom layouts, and new web experiences.
The project was a huge success; it led to new partnerships, high-end sales, and increased site traffic.
Director of Creative: June Sung; Senior Creative Lead: Alex Felsenstein; Designers: Erin Byrne, Elizabeth Zalewski; Copywriters: Lauren Boulos, Rob Guizio; UX: Rick Rodriguez, Wyeth Mendoza, Michael Vitale