Alexandra Felsenstein
Creative + Brand + Business
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Design at Viacom Exhibition

This massive undertaking showcased 20 years of stunning design from the Viacom brands. I was instrumental in organizing, curating, and branding the exhibition, which went on to draw thousands of visitors, hundreds of social media mentions, and thorough press coverage.

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I branded the event's invitation, which doubled as a Google Cardboard VR headset. Recipients could use it to view a 360° video preview of the exhibition.

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We made sure to build ample photo-ops into the experience, fueling hundreds of social media shares and mentions. 

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I created sketches and storyboards to map out the visitor journey.

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Then, each wall was fully laid out and designed in Illustrator before printing.

Each wall was fully laid out and designed in Illustrator before printing.

Team: Alex Felsenstein (Art Director), John Farrar, Tori Turner, Mark Pizza, Daryl Wu, Chris Stamati, Rob McKinney, Cristen Spivey, Sarah Tamar, Kaitlin Firstbrook, Randi Davis, Matt Herron, Amanda Pecharsky, Jared Smith, and more; Photographs: Studio Brooke and Alex Felsenstein