Alexandra Felsenstein
Creative + Brand + Business
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'90s Search Campaign

Yext decided to shed light on keyword search, the seemingly innocuous technology that sets businesses and their customers back decades. We launched the company’s largest ever global integrated marketing campaign including: a TV commercial, DOOH, print ads, social media, emails, landing pages, and a gamified microsite. Our goal was to frame keyword search as the outdated “enemy” and position Yext as the modern search solution, poised to help businesses keep their customers moving along their journey. We focused on reach, frequency, and engagement, and used a multimedia and multi-phased approach to find and connect with our target audience throughout the year. Role: Creative Director

Shorty Awards Winner: Mid-Sized Brand Of The Year, Humor, Comedy Video, Multi-Platform Presence.
Shorty Awards Finalist: In B2B, Linkedin, Organic Promotion, Integrated Campaign, Medium-Length Video

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Video

Commercial, short form, long form videos

Main commercial 30s spot.

30s version of the main commercial

Documentary-style “behind-the-scenes” video

“Bad Search” shorts

Behind the scenes of the commercial shoot in Los Angeles

Pre-roll shorts

Ad to showcase Yext

Print Advertising

Adweek Print Ad #1

Physical CD inserted in with Adweek Print Ad #1

Digital Advertising

 
 

Digital Out of Home Advertising, New York City

Website & Microsite

Yext.com website landing page planning process

Social Media

Employee Activations

Sales Outreach

Behind the scenes

Planning out the user journey

Branding explorations

Awards

Full Team Credits: Alex Felsenstein (Creative Director), Amanda Kontor (PR), Andrew Shen (Copy, Content), Christos Xidias, Colleen Kelly (Art Director), Courtney Welbon, Emily Zwecker, Gordon Knapp, Isabel Lowe, Isalyn Connell, Jay Sheets (Video Director), Jessica Birenz (Project Management), John Watton, Jon Brod, Josh Grau (CMO), Kimberly Oetegenn, Kubilay Kochar, Lindsay O'Gorman, Magnus von Koskull, Marjolein van der Kolk-Mai, Mila Vallecilla, Milie Ma, Natalina Iamarino, Paige Ponzeka, Rachael Lubarsky (Copy), Steffen Grobe, Tania Rahman (Social), Tyler Lee (Designer), Sawhorse Productions (Agency, Commercial), Wildebeest (Agency, Microsite), Designory (Agency, Paid Media)