I'm a business-minded Creative Director with nearly 20 years of experience building, rebuilding, and growing brands and teams across consumer goods, entertainment, e-commerce, women's health, nonprofit, small business, and tech.

My Master's in Design Management from Pratt (essentially business school for creatives) means I bring equal parts creative instinct and business sensibility to everything I do.

Great creative doesn't just look pretty. It builds a company's most valuable asset: its brand. You can find me shouting that from the rooftops until the end of time.

I think long-term. Sustainable brands are more valuable than trendy ones.

I am a fixer and a builder. I've built brands from scratch, inherited them, and evolved them. I love solving hard problems at any scale.

I am a chameleon. My range across industries, team sizes, and company types is genuinely unusual, and I never show up with a one-size-fits-all playbook.

I lead with mentorship, not mandate, inside and outside of work. Growing the people around me is as important as the work itself.

I believe that data and insights are the peanut butter to the creative jelly.

I am obsessed with organization and process efficiency because creative can't be a bottleneck.

I believe that fonts and colors only matter if the strategy is strong.

I am a lifelong learner, including how to integrate AI into creative work without losing what makes it human.

I lead with empathy above all else.

I believe that work and life have to involve play and fun.

I graduated from the University of Delaware with a BFA in Visual Communications and a concentration in Advertising and Graphic Design. In 2018, I completed Pratt Institute's Master of Design Management program, often described as "business school for creatives." The program gives designers a seat at the decision-making table, bridging the gap between creative teams and the business side of an organization. The curriculum spans law, accounting, strategic technology, and international business, all united by one theme: building sustainable businesses that succeed long-term while contributing positively to employees, consumers, and the world.

Over the course of my career, I've worked across a genuinely wide range of industries and company types. Most recently I was the sole creative lead for Versalie, a menopause retail brand within Kenvue, where I built the brand nearly from scratch in a category projected to reach $24B by 2030. Before that, I was Global Creative Director at Yext, where I transformed the team, led a brand refresh and the company's largest integrated global campaign, earning four Shorty Awards including Mid-Sized Brand of the Year.

Earlier in my career I was an Art Director at Viacom across MTV, Comedy Central, Nickelodeon, Paramount, and VH1, a Senior Creative Lead at Quidsi (Amazon), a Lead Designer at the New York Restoration Project (Bette Midler's environmental nonprofit), and a Junior Art Director at TracyLocke, a large advertising agency. I also do ongoing freelance branding work for small businesses, nonprofits, and passion projects on the side.

This range of experiences across industries, company sizes, and team structures has shaped me into the multi-faceted creative director, brand strategist, people leader, and business thinker I am today.