Seasoned creative leader with a master’s degree in business management, bridging the gap between business, strategy, and creative objectives.
Experience
Creative Director, Versalie (contract) / Kenvue / January ‘24 - Present / NY, Remote
Lead creative strategy and development across all mediums, including visual assets, video, and event experiences.
Audit and evaluate brand performance and develop future-focused branding strategies.
Provide creative direction to – and collaborate with – design and video partners.
Creative Director (Global, reporting to CMO) / Yext / September ‘20 - September ‘23 / New York City
Associate Creative Director / Yext / August ‘19 - September ‘20 / New York City
Spearheaded a global re-branding (visual and messaging) to align with new company objectives. Efforts included the development and execution of creative and brand strategies, brand audits and surveys, new brand guidelines, stakeholder management, and a new brand enablement program for 1,200+ global employees.
Orchestrated the company's largest and most impactful integrated global brand campaign, surpassing all previous campaigns for reach and engagement. Assets included a commercial, video and written content, digital and print ads, a CD mailer in Adweek (!), DOOH, events, email, websites, and employee activations. The campaign generated 150M+ impressions and won four Shorty Awards including “Mid-Sized Brand of the Year.”
Transformed the creative team from a reactive and inefficient services team to a proactive and strategic partner, resulting in decreased turnaround time, more impactful creative, and stronger cross-company collaboration.
Introduced numerous strategies to improve efficiency across the team, department, and company such as the first company presentation and brand toolkit, self-serve templates and software, prioritization guidelines, resource management, evaluation of tools, career leveling guidelines, and a three-part DEI guide and training program.
Scaled and led a team of versatile creative professionals including 8 full-time and 10+ freelance Art Directors, Designers, Video Directors, Motion Designers, Copywriters, Project Managers, and agencies to consistently produce high-quality work on time and within budget.
Managed Marketing and Creative team goals, initiatives, KPIs, and a $600k+ brand team budget. Maintained continuous communication with senior leadership to ensure alignment from planning to execution and reporting.
Created the Marketing DEI Group and the Culture Crew resulting in the creation of a series of guides, trainings, discussion groups, team events, and recognition programs. Expanded the DEI Group to support the broader company’s D&I efforts.
Art Director / Viacom / July ‘16 - August ‘19 / New York City
Led and executed the concept development and design for large-scale integrated advertising campaigns, global company-wide initiatives, events, and marketing for the global Viacom brand and its channels—including MTV, Comedy Central, Nickelodeon, BET, Paramount, and VH1.
Design lead for the Digital Task Force, which keeps the department abreast of new technologies and ensures more innovative digital solutions for our internal and external clients.
Collaborate with a small web team to design high-profile websites including the 2017 Viacom Trade Campaign site, which drew heavy traffic from hundreds of major media placements; and a complete redesign of Viacommunity.com, the company’s CSR site.
Sent to Apple’s Enterprise App Design Lab in Cupertino, CA as Viacom’s design lead, collaborating with a global team of Viacom developers and engineers.
Key player in department-wide initiatives dedicated to process, culture, social media, learning and development, the intern program, and team-building.
Senior Creative Lead, Quidsi Inc / Amazon / Oct ‘12 - July ‘16 / Jersey City, NJ
Led a team of junior/senior designers and copywriters in the creation of assets promoting Quidsi’s ten e-commerce websites across multiple channels—including digital advertising, print, out-of-home, direct mail, email, video, and social media. Spearheaded design for photo shoots, on-site promotions, and integrated marketing campaigns.
Collaborated and ideated with cross-functional teams—including UX, tech, marketing, and merchandising—to drive strategy, execution, and consistency within brand guidelines.
Led the Quidsi Volunteer Committee, which organized events, fundraisers, and drives to support various local causes. Also spearheaded design team outings and celebrations to promote morale and camaraderie.
Project highlights: The launch of Soap.com’s integrated “Say No To Drugstores” campaign; the creation of “The Dirty Truth About NYC” statistic-based campaign; the first-of-its-kind “Parents Against Daylight Saving Time” viral campaign; the design and production of Quidsi’s new, branded shipping boxes; the implementation of in-house photo shoots, which lowered internal costs while elevating brand visuals.
Teaching Assistant / General Assembly / Mar ‘15 - May ‘15 / New York, NY
Assisted instructor during eight-week Visual Design and User Experience course—including teaching, one-on-one mentoring, managing course materials, and grading.
Lead Graphic Designer / New York Restoration Project / Mar ‘11- Sept ‘12 / New York, NY
Handled logo design, digital and print campaigns, large-scale event graphics, photo shoots, and overall branding efforts.
Project highlights: “MillionTreesNYC” campaign; creation of cohesive garden program branding system; solo designer on industry-leading Vibrant Cities & Urban Forests report; various gala invitations and event graphics
Awarded Certificate of Outstanding Service (Employee of the Year)
Art Director / TracyLocke / Feb ‘10 - Dec ‘10 / New York, NY
Produced integrated digital, print, and point-of-sale campaign assets for agency clients—including Pepsi, Starbucks, Gatorade, and SoBe.
Project highlights: SoBe’s native advertising campaign for the 2011 Sports Illustrated Swimsuit Edition, which included a body painting photo shoot and three spreads featured in the iconic magazine.
Graphic Designer / Hometown Entertainment / July ‘08 - June ‘11 / New York, NY
Facilitated packaging, branding, concept development, video editing, advertising, email marketing, print collateral, copywriting, and web design for MyFace.Cosmetics, and Lulu’s line of fragrance, body, and hair products.
Education
Pratt Institute / Master’s of Professional Studies, Design Management
summa cum laude
Excellence in Academic Achievement Award Recipient
Manager of school publication, Catalyst Review
Voted “Most Likely to Give a TED Talk”
Widely considered the “business school for creatives,” Pratt’s two-year Design Management program unites the disciplines of design and business management, giving visual artists the tools for success and leadership in strategy, marketing, operations, finance, communications, law, and other related business fields.
University of Delaware / BFA in Visual Communications
Graphic and Advertising Design
Study Abroad / London, England
School of Visual Arts (Summer Program) / Drawing & Painting / New York, NY
General Assembly / Social Media for Creatives / New York, NY
Awards
The Shorty Awards, 2022
Winner: Mid-Sized Brand Of The Year, Humor, Comedy Video, Multi-Platform Presence
Finalist: Business To Business, Linkedin, Organic Promotion, Integrated Campaign, Medium-Length Video
Built In’s 2021 Moxie Awards for Women in Tech
Shorty Awards, 2020
Todd Munion: The Man Without the Answers
Winner: Business to Business, LinkedIn, LinkedIn Video
Creativity & Packaging Award, 2017
Bronze: Trade Campaign
Bronze: Design at Viacom Show
Excellence in Academic Achievement, Pratt Institute 2018
Awarded to the highest achiever in the graduating class.
Employee of the Year, 2012
Certificate of Outstanding Service, NYRP
Proficiencies
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere (basic))
Figma
Google Suite
Microsoft Office
Squarespace
Asana, JIRA
Skills
Team Leadership
Goals and KPI development
Recruiting & Hiring
Mentoring & Coaching
Visual Communication
Graphic Design
Web Design
UX/UI Standards
Project Management
Social Media Marketing
Photography & Lighting
Photo & Video Shoots
Video Editing (basic)
Email Marketing
Paid & Organic Media