Seasoned creative leader with a master’s degree in business management, bridging the gap between business, strategy, and creative objectives.
Experience
Creative Director, Versalie (contract) / Kenvue
January ‘24 - Present / Remote
Sole creative lead for a high-growth menopause brand (market projected to reach $24.35B by 2030), owning end-to-end creative across branding, advertising, packaging, social, email, web, experiential, and campaign strategy with a constant focus on the consumer experience. Integrated AI tools across planning, research, ideation, content, and creation to expand creative capacity as a small startup team within a large organization.
Conducted a comprehensive industry-wide brand audit resulting in a full brand evolution: new tone of voice, evolved visual systems, and simplified brand architecture to reduce consumer overwhelm and improve consistency across channels, established through multi-day cross-functional workshops.
Drove creative strategy and execution for the brand’s first product launch, including campaign strategy, photoshoot creative direction, and all design deliverables across primary marketing channels.
Spearheaded an emergency packaging redesign on a compressed timeline after the original packaging tested poorly. Collaborated across marketing, insights, innovation, R&D, production, and print partners to deliver qual/quant-informed designs through production.
Produced a video content series on a minimal budget to give consumers clear, educational information, directing end-to-end production across 11 long-form videos, 66 social cuts, and 18 hours of footage with 17 experts and advisors. Leveraged AI tools to support pre- and post-production on a lean team.
As the first creative hire, built cross-functional partnerships from the ground up across brand, marketing, engineering, R&D, and content teams, establishing creative as a strategic business partner at every level.
Promoted from part-time to full-time within 5 months.
Global Creative Director (Reporting to CMO) / Yext
Associate Creative Director / Yext
August ‘19 - September ‘23 / New York City
Spearheaded a global brand refresh (visual and messaging) aligned to new company objectives, including brand strategy, audits, new guidelines, and a brand enablement program rolled out to 1,200+ employees worldwide.
Orchestrated the company’s largest integrated global brand campaign, generating 150M+ impressions and winning four Shorty Awards including “Mid-Sized Brand of the Year.” Assets spanned a commercial, OOH, digital and print, events, email, web, and a CD mailer featured in Adweek.
Transformed the creative team from a reactive services team into a proactive strategic partner by introducing prioritization frameworks, self-serve templates, resource management tools, and career leveling guidelines, resulting in faster turnaround and stronger cross-company collaboration.
Scaled and led a team of 8 full-time and 10+ freelance creatives across art direction, design, motion, copy, video, and project management, while overseeing a $600k+ brand budget and maintaining alignment with senior leadership from planning through reporting.
Founded the Marketing DEI Group and Culture Crew, expanding the initiative company-wide through guides, trainings, discussion groups, and recognition programs.
Art Director / Viacom (Paramount)
July ‘16 - August ‘19 / New York City
Led concept development and design for dozens of large-scale integrated advertising campaigns, global initiatives, events, and marketing across the Viacom brand portfolio, including MTV, Comedy Central, Nickelodeon, Paramount, and VH1.
Designed multiple high-profile websites, including the 2017 Viacom Trade Campaign site, which drove heavy traffic from hundreds of major media placements, and a full redesign of the company’s CSR site.
Selected as Viacom’s design lead to attend Apple’s Enterprise App Design Lab, collaborating with a global team of developers and engineers.
Active contributor to department initiatives spanning process improvement, culture, social media, L&D, and the intern program.
Senior Creative Lead / Quidsi Inc (Amazon)
Oct ‘12 - July ‘16 / Jersey City, NJ
Led a team of junior/senior designers and copywriters in the creation of assets promoting Quidsi’s ten e-commerce websites across multiple channels—including digital advertising, print, out-of-home, direct mail, email, video, and social media. Spearheaded design for photo shoots, on-site promotions, and integrated marketing campaigns.
Collaborated and ideated with cross-functional teams—including UX, tech, marketing, and merchandising—to drive strategy, execution, and consistency within brand guidelines.
Led the Quidsi Volunteer Committee, which organized events, fundraisers, and drives to support various local causes. Also spearheaded design team outings and celebrations to promote morale and camaraderie.
Project highlights: The launch of Soap.com’s integrated “Say No To Drugstores” campaign; the creation of “The Dirty Truth About NYC” statistic-based campaign; the first-of-its-kind “Parents Against Daylight Saving Time” viral campaign; the design and production of Quidsi’s new, branded shipping boxes; the implementation of in-house photo shoots, which lowered internal costs while elevating brand visuals.
Teaching Assistant / General Assembly
Mar ‘15 - May ‘15 / New York, NY
Assisted instructor during eight-week Visual Design and User Experience course—including teaching, one-on-one mentoring, managing course materials, and grading.
Lead Graphic Designer / New York Restoration Project
Mar ‘11- Sept ‘12 / New York, NY
Handled logo design, digital and print campaigns, large-scale event graphics, photo shoots, and overall branding efforts.
Project highlights: “MillionTreesNYC” campaign; creation of cohesive garden program branding system; solo designer on industry-leading Vibrant Cities & Urban Forests report; various gala invitations and event graphics
Awarded Certificate of Outstanding Service (Employee of the Year)
Art Director / TracyLocke
Feb ‘10 - Dec ‘10 / New York, NY
Produced integrated digital, print, and point-of-sale campaign assets for agency clients—including Pepsi, Starbucks, Gatorade, and SoBe.
Project highlights: SoBe’s native advertising campaign for the 2011 Sports Illustrated Swimsuit Edition, which included a body painting photo shoot and three spreads featured in the iconic magazine.
Graphic Designer / Hometown Entertainment
July ‘08 - June ‘11 / New York, NY
Facilitated packaging, branding, concept development, video editing, advertising, email marketing, print collateral, copywriting, and web design for MyFace.Cosmetics, and Lulu’s line of fragrance, body, and hair products.
Education
Pratt Institute / Master’s of Professional Studies, Design Management
summa cum laude
Excellence in Academic Achievement Award Recipient
Manager of school publication, Catalyst Review
Voted “Most Likely to Give a TED Talk”
Widely considered the “business school for creatives,” Pratt’s two-year Design Management program unites the disciplines of design and business management, giving visual artists the tools for success and leadership in strategy, marketing, operations, finance, communications, law, and other related business fields.
University of Delaware / BFA in Visual Communications
Graphic and Advertising Design
Study Abroad / London, England
School of Visual Arts (Summer Program) / Drawing & Painting / New York, NY
General Assembly / Social Media for Creatives / New York, NY
Awards
The Shorty Awards, 2022
Winner: Mid-Sized Brand Of The Year, Humor, Comedy Video, Multi-Platform Presence
Finalist: Business To Business, Linkedin, Organic Promotion, Integrated Campaign, Medium-Length Video
Built In’s 2021 Moxie Awards for Women in Tech
Shorty Awards, 2020
Todd Munion: The Man Without the Answers
Winner: Business to Business, LinkedIn, LinkedIn Video
Excellence in Academic Achievement, Pratt Institute 2018
Awarded to the highest achiever in the graduating class.
Creativity & Packaging Award, 2017
Bronze: Trade Campaign
Bronze: Design at Viacom Show
Employee of the Year, 2012
Certificate of Outstanding Service, NYRP
Proficiencies
Software
Adobe Creative Suite (Photoshop, Illustrator,
InDesign, Premiere Pro)
Figma
Google Suite, Microsoft Office
AI: Firefly, Gemini, Claude, ChatGPT, CoPilot, and integrated AI within software
Web: Squarespace, Shopify
Project Management: Asana, JIRA, Wrike
Skills
Team Leadership
Goals and KPI development
Recruiting & Hiring
Mentoring & Coaching
Visual Communication
Graphic Design
Web Design
UX/UI Standards
Project Management
Social Media Marketing
Photography & Lighting
Photo & Video Shoots
Video Editing (basic)
Email Marketing
Paid & Organic Media