From the initial pitch to branding the campaign to casting buff bodybuilders, there was never a dull moment—and I loved every minute of it.

Say No To Drugstores was the largest campaign in the company's history.

With the help of a social agency, we instantly engaged with Twitter users who were sick of the hassles of the drugstore.

Associate Creative Director: Julie Steinhagen; Copywriter: Dave Campanaro; Senior Designer: Alex Felsenstein; Video: Moonshot Productions; Director: David Rowe; DP: Erik Hartman
April 2014

Soap.com 'Say No To Drugstores' Campaign

From the initial pitch to branding the campaign to casting buff bodybuilders, there was never a dull moment—and I loved every minute of it.

Say No To Drugstores was the largest campaign in the company's history.

With the help of a social agency, we instantly engaged with Twitter users who were sick of the hassles of the drugstore.