Creative + Brand + Business
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SoBe Sports Illustrated Campaign

I worked on this top-secret campaign in a windowless "war room" for weeks. I was deeply involved in every aspect, from ad layouts to the colors of the body paint.

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This blockbuster campaign was brought to life by a very small team: One creative director, one writer, a fellow art director, and me.

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Retail Point of Sale Materials

Grocery Shelf Strip

Grocery Store Banner

Creative Director: Chris Logsdon; Art Directors: Lindsey Jellig and Alex Felsenstein; Copywriter: Ian Wishingrad; Talent: Jessica Szohr; Bodypainting: Joanne Gair; Photography: Bodypainting by Joanne Gair Photographed by: Raphael Mazzucco