Alexandra Felsenstein
Creative + Brand + Business

Viacom Spark 2019

Spark is Viacom’s multi-market, next-generation town hall made up of speaker sessions, panels, workshops and experiences surrounding Viacom’s vision, strategies, and values. 2019 was the first time that Spark became truly global, expanding to over 40 markets worldwide, reaching each of Viacom’s 11,000+ employees. With hundreds of assets needed – from websites to AR activations to company-wide emails – I was both the Art Director and Designer, creating, overseeing and managing this project from concept to completion over a six month period.

Viewing Kits - sent to various offices around the world.

Viewing Kits - sent to various offices around the world.

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Website (Information, Registration, and Schedule)

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Press and Social Media

Read the full article HERE.

Read the full article HERE.

Read the full article HERE.

Read the full article HERE.

Over 447,000 social impressions with
23,000+ direct interactions with Spark content.

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Hundreds of events were live-streamed globally – a tremendous undertaking.

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Process and Behind the Scenes

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Photos by StudioBrooke; Core Team: VP Design: John Farrar; Art Director and Lead Designer: Alexandra Felsenstein; Designer: Elizabeth Zalewski; Copywriter: Shiraz Gani; Video production and animation: Amanda Pecharsky, Jared Smith, Colleen Reilly and team; Project Manager: Elena Olivares, Mark Pizza, Alan Quach; plus numerous other people who had a part in Spark.